Kaleido

Wordmark and Publication Design, Motion Advertisement

Kaleido is a maximalist and dopamine dressing fashion publication. A style, wordmark, article spreads, and animated advertisement were developed hand in hand to encapsulate my vision of this publication.






Moodboard

Kaleido is a dopamine filled fashion immersion that energizes the mind by encouraging maximized expression and celebrating bold individuality.

It IS: Bold, Maximalist, Happy, Energized, Unique, Fun
It ISN'T: Simple, Dull, Neutral, Boring, Plain, Basic










Wordmark Development










Gardez

After research and experimentation with different typefaces, my focus was narrowed on Gardez. The large cap letter inspired other exaggerated letters. The layering of clothing was refernced with different letter arrangments. My final combined both ideas, having two baselines and three emphasized letters.




Final Wordmark











Feature Article Progress Work











Final Spread











Feature Article Advertisement






Want to chat?

fmvoyten@mail.uc.edu
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