Kaleido
Kaleido is a maximalist and dopamine dressing fashion publication. Moodboards, a wordmark, article spreads, and animated advertisement were developed hand in hand to encapsulate my vision of this publication.
Moodboard
It IS: Bold, Maximalist, Happy, Energized, Unique, Fun
It ISN'T: Simple, Dull, Neutral, Boring, Plain, Basic
Wordmark Development
Gardez
After research and experimentation with different typefaces, my focus was narrowed on Gardez. It’s large cap letter inspired other letters to be emphasized and stretched. Letter placement was chosen to reference the layering of clothing. My final combined both ideas, having two baselines and three enlarged letters.