Kaleido
Kaleido is a maximalist and dopamine dressing fashion publication. A style, wordmark, article spreads, and animated advertisement were developed hand in hand to encapsulate my vision of this publication.
Moodboard
It IS: Bold, Maximalist, Happy, Energized, Unique, Fun
It ISN'T: Simple, Dull, Neutral, Boring, Plain, Basic
Wordmark Development
Gardez
After research and experimentation with different typefaces, my focus was narrowed on Gardez. The large cap letter inspired other exaggerated letters. The layering of clothing was refernced with different letter arrangments. My final combined both ideas, having two baselines and three emphasized letters.